8 Minimalist Brands You Need to Know


We’ve all read the articles, watched the YouTube videos and probably even read the book (you know the one) on minimalism and its impact on happiness and overall well-being. Minimizing and more sustainable buying principles seem to be all the rage right now and that probably won’t change any time soon. Sartorially speaking, an approach to minimalism can range from a 30-something piece capsule wardrobe, thoughtfully curated and strictly adhered to to an enviable wardrobe of fashion-blogger proportions made up off several trendy pieces (they are setting trends after all) with some minimalist-approved closet heroes.

Bethann with her daughter, wearing a sweater from Current Elliot one of the shops on the list of the 8 Minimalist Brands You Need to Know.

I’m somewhere in the middle. Not a fashion-blogger, but definitely love clothes and fashion. Despite having given up shopping for 9 months and counting, I’m really not trying to make a draconian ruling against fashion. Fashion is a way of self-expression and flexing creative muscles in a way many might not get to do otherwise. For me, if I don’t put an outfit together with an accessory or two, creativity might not happen for me that day.

Staying at home with two kids usually doesn’t lend itself to self-expression, but a carefully curated closet can make all the difference. Over the years, I’ve learned to pick pieces that are minimalistic, timeless and of course, functional. The minimalistic pieces and brands are ones I’ve reached for time after time for years now without fail.

1. Current Elliot Tees and Tanks : A little detail like pin-tucking sets this tee apart, but it’s still basic enough to be extremely versatile. I wear the gray one with ruffle sleeves pictured above On. The. Reg.

2. M.Gemi Shoes : If you want comfort and versatility, you want these. I’ve been wearing these shoes below for over a year and they still hold up. They’re super supportive – so much so that I couldn’t believe they were also this cute. They have loads of other shoes that I have on my mind, but the whole not shopping thing means these are on repeat for the time being and I’m okay with that!

Bethann Wagner wearing shoes from M.Gemi shoes one of the shops on the list of the 8 Minimalist Brands You Need to Know.

Fashion is a way of self-expression and flexing creative muscles in a way many might not get to do otherwise.

3. Everlane Blouses : When I was working full-time at YouTube, these were my jam. A lot of friends of mine go crazy for their heels too and for good reason; you can actually walk in them quite comfortably.

4. Sezane Lace Blouses : If you like French-girl detailing and quality you will do anything for these blouses. I drooled over this blouse twice while I wrote this. Luckily, the feminine, lace blouse I got last year still looks good as new. One thing I really love about their pieces besides their obviously beautiful details is that pretty much the whole line can be worn during any season.

Bethann Wagner wearing a blouse from Sezane, one of the shops on the list of the 8 Minimalist Brands You Need to Know.

5. Mijeong Park Dresses : This brand has a lot of sick stuff, but I love their dresses because they’re unique enough, but still have a streamline design that you will love for years to come.

6. Lunya Sleepwear : Like me, this brand is based in Santa Monica but there’s so much more to love about it. Primarily, washable silk pajama sets that make luxurious sleepwear that much more reasonable.

7. COS anything : If you want to keep more budget-friendly and fashion forward pieces around, check out COS. Sister store to H&M but more eco-friendly and decidedly less fast-fashion. I got this skirt and top on a trip to Manhattan last year and it’s still holding up. I wear them separately and apart as often as weather allows.

8. A.P.C Bags : This French brand is often associated with starting the minimalism trend. It was founded in response to, or rather, in opposition of the opulence of the 80’s. A.P.C. is probably best known for their denim, but I’ve fallen for their low-profile bags with tiny almost unnoticeable logos. They. go. with. everything.

Bethann Wagner with a purse from A.P.C bags, one of the shops on the list of the 8 Minimalist Brands You Need to Know.

So there you have it, next time you find yourself in a bit of a clothing rut saddle up next to one of these minimalistic brands. You’ll probably find you have a lot more to wear!

Article and Images by Bethann Wagner. You can view more content by Bethann on her blog bethanimalprint.com and on her Instagram here.

Meet Bethann

Hi, I’m Bethann!  I’m wifed up and have two rambunctious kids. My family and I live in Los Angeles (in less than 1,000 square feet) and I love sharing bits of our life and writing about skincare, fitness and motherhood.

When I’m not chasing kids around or hustling through the influencer grind, I’m looking for ways to be more eco-friendly. I’ve recently challenged myself to give up shopping for a whole year.  It’s given me more more time for things I really love, like weightlifting, making protein smoothies, hanging out with my crazy family or sipping on a big ‘ole glass of local red wine.

You can find me online at bethanimalprint.com.

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  1. Love this list! Please consider adding us to your list – we’re a line of ethically-made, sustainable womenswear, and a certified B corporation. We design with the mantra of helping our customer do more with less clothing in her closet. http://www.encircled.co

  2. Great post! We are a small, ethical womenswear studio based in San Francisco. We offer modern, minimalist, designer quality clothing made in small batches at direct-to-consumer prices. Our shipping and returns are free to worldwide destinations. Feel free to check us out!